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The 5 questions your content strategy needs to answer
So you have heard the buzzphrase ‘content strategy’ being bandied about. You aim to get your business on top of those SERPs, to engage your audience with captivating content, and for them to...
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Is your case study too needy?
I’m going to start this blog off by setting you a task. I want you to sit down and spend two minutes brainstorming the sorts of qualities you find the least attractive in a person. Is neediness among...
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Why your content strategy should be like a needle in a haystack
We get taught in school that you need to write for your target audience. This is all very well, but we soon leave the innocent haze of adolescence to realise that the world does not work that way....
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Solving the collaboration conundrum between analysts and developers
Starting my career as a web developer I quickly got used to being told what to do with a website. Ashamed as I am to admit it now, I thought very little about why I was doing what I was doing and where...
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What a drumming gorilla can teach us about modern marketing
During the 1950s and 60s, advertising started to grow into something like the industry we know today, partly thanks to the arrival of the television and increased spending on ad campaigns spanning...
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What is it that stops brands from creating truly EPIC content?
Every single day, you are updating your blogs with fresh content. Your articles are engaging your audience members. Your analytics are showing slight rises in buyer traffic. All this is well and good,...
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Facebook launches Audience Insights
Facebook Audience Insights has just been launched in the US and will soon be rolled out in Europe too. What should content marketers know about this analytics tool? Here’s a quick run down. Audience...
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Images: The importance of beautiful content
No-one likes to admit they’re shallow, but let’s face it, we’re all pretty much obsessed with how things look. Not everyone’s on a par with Kimye when it comes to aesthetics, but most of us are trying...
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The Great British Moan Off: Are we a nation of complainers?
The weather is rubbish. Why are there Christmas adverts on in October? When will this slow assistant in the post office realise she’s creating a queue? Source Yes, we are British, and yes, we like to...
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